We’re building the missing layer between WordPress and your content team.

We built Structor because we genuinely hate what happens to WordPress taxonomy over time. Decades of content, dozens of authors, and tags and categories quietly become an afterthought — until they aren't. Posts buried under the wrong terms, duplicate tags proliferating, categories that stopped making sense years ago. SEO takes a hit and nobody has a good answer for how to fix it.

For our clients, cleaning this up always meant hours of thoughtful, manual rework. We looked for a real solution and found nothing worth recommending. So we built our own — a proper manager that audits your taxonomy, surfaces the mess, and lets a team triage and fix it together without the spreadsheet grind.

We quickly realized other agencies and teams faced the same problem, and that Structor could deliver real, measurable value well beyond our own client work. And for the solo creator with a passion blog? We thought: why not give them access to the same AI horsepower for free — and do a little good for the internet while we're at it.